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    <title>Devidutta Das — Insights</title>
    <link>https://www.deviduttadas.com/writing</link>
    <description>Electrical Engineer with a background in industrial systems, now pursuing an MBA in Product Management and completing a Sales &amp; Marketing internship at JK Paper — exploring the intersection of engineering, business, and AI and digital products.</description>
    <language>en-us</language>
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      <title>Lessons From Industrial Engineering</title>
      <link>https://www.deviduttadas.com/writing/lessons-from-industrial-engineering</link>
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      <description>A few specific, hard-won lessons from four years of keeping industrial electrical systems running — not the career story, just the lessons.</description>
      <category>Engineering</category>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
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      <title>Why I&apos;m Building Flashly</title>
      <link>https://www.deviduttadas.com/writing/why-im-building-flashly</link>
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      <description>Building something small, end to end, turned out to be a better teacher than any single course module.</description>
      <category>Technology</category>
      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
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      <title>What My MBA Is Teaching Me About Product Thinking</title>
      <link>https://www.deviduttadas.com/writing/mba-product-thinking</link>
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      <description>Frameworks I didn&apos;t expect to need, and the parts of product thinking that still feel unfamiliar six months in.</description>
      <category>Product Management</category>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
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      <title>Why Continuous Learning Matters in Technology</title>
      <link>https://www.deviduttadas.com/writing/continuous-learning-in-tech</link>
      <guid>https://www.deviduttadas.com/writing/continuous-learning-in-tech</guid>
      <description>From ABB drives to AI tools — the throughline in a decade of learning has been the same.</description>
      <category>Technology</category>
      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>The Psychology Behind Great Brands</title>
      <link>https://www.deviduttadas.com/writing/psychology-of-branding</link>
      <guid>https://www.deviduttadas.com/writing/psychology-of-branding</guid>
      <description>Why some brands earn trust instantly and others never quite land — notes from an engineer studying business.</description>
      <category>Branding</category>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
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      <title>Engineering to Product Management: Lessons from My Journey</title>
      <link>https://www.deviduttadas.com/writing/engineering-to-product</link>
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      <description>What four years of maintaining industrial systems taught me before I ever opened a product management textbook.</description>
      <category>Career</category>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
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